A Detective Agency is an immersive 1920s-themed speakeasy in London's Earl's Court, hidden behind a detective agency storefront that requires guests to book an "appointment" and "present their case".
The project
Brand development for Evans & Peel Detective Agency, the primary objective is to capture the essence of a 1920s Prohibition-era speakeasy masquerading as a private investigation firm. The brand identity should feel secretive yet prestigious, reflecting the immersive role-play experience guests encounter upon entry.