Sprite Limelight is a global music program launched in 2022 by Coca-Cola. It is part of the brand's broader "Heat Happens" platform, which aims to help Gen Z consumers "stay cool" under the physical and emotional pressures of daily life.
The project
Creation of a toolkit including out-of-home (OOH), online banners - for Season 2, the toolkit must center on the creative direction established by lead producer Ryan Tedder and the concept of "staying cool" through musical co-creation. Swap between Feid, Cassper Nyovest, Lexa, and Lay Zhang depending on the local market.
Richard is an absolute legend and an outstanding designer. I've worked with him for a year and there has not been a single point where he has let me down. He is super friendly and solution-oriented, which sometimes is hard to find. He is also multi-skilled, which helps a lot when we don't have the resource in-house to take on a job. I could go on but to keep his head from inflating, even more, I will finish with if you ever get the chance to work with Richard do it, because you won't be disappointed, you can be rest assured he is reliable and things will get done. Richard is a great person to work with and truly an expert in his field!
